Languages
Python · Go (Golang) · C · C++ · C# · Java · JavaScript · SQL · PHP
Software Engineer Systems Architect
Seth
Rodriguez
Backend Engineering · Full-Stack · Data · Automation
I architect backend-heavy full-stack systems, APIs, data pipelines, and polished interfaces that make complex operations feel simple.
01 / About
Backend depth. Full-stack ownership.
I am a backend-focused software engineer who carries systems from data model and API design through deployment and high-craft UI/UX.
My work spans Python and Django services, REST integrations, SQL data systems, automation, Docker and Linux infrastructure, business intelligence, and responsive React and JavaScript interfaces. I focus on reliability underneath and clarity at the surface.
Through independent consulting, I have delivered full-stack applications, integrations, and automated digital systems for 20+ clients. That end-to-end ownership includes requirements, implementation, deployment, hosting, DNS, analytics, CRM integrations, performance, and the user experience.
- Precision
- Clarity
- Performance
- Ownership
02 / Technical stack
A systems toolkit from backend to interface.
Backend engineering, data, infrastructure, automation, and UI/UX—applied across production work, research, and independent systems.
Backend & APIs
Python / Django · Go · REST APIs · PHP · .NET · service integrations
Data & Intelligence
MySQL · MongoDB · Power BI · DAX · data pipelines · visualization
Systems & DevOps
Linux · Docker · Git · DNS · SSL/TLS · cloud hosting · observability
UI / UX Engineering
React · HTML5 · CSS3 · responsive systems · interaction · accessibility
Automation & Research
CRM / SaaS · Zapier · PDF generation · OpenCV · ROS · technical SEO
03 / Featured work
Selected systems in the field.
Backend systems, data products, and polished client experiences—grounded in documented scope and measurable outcomes.
01
Backend platform / Data engineering
Full-Stack Reporting Engine
A React and Python/Django reporting platform that aggregated real-time data from 6+ external sources, normalized fragmented datasets through automated REST pipelines, and delivered adaptive dashboards plus consistent on-demand PDFs.
Read case study
02Marketing system / Local growth
S & M Quality Roofing
A complete marketing engine connecting the website, brand management, social publishing, SEO/AEO, Meta, and Google Ads to increase visibility and bring in leads.
Read case study
03Commerce / Connected operations
Lesthetique Medspa
A complete storefront with cart, checkout, customer accounts, database and finance workflows, and an NDA-protected custom reporting engine.
Read case study
04Media system / Local visibility
Salais Auto Group
Licensed Part 107 aerial production delivered in formats for short-form content, local marketing, and Google Business Profile use.
Read case studyFurther into the work
Software / Data platformFull-Stack Reporting Engine↗
Software / Data platform
Full-Stack Reporting Engine
From fragmented data to a shared answer.
A full-stack reporting platform that brings external data, historical analysis, interactive dashboards, and on-demand documents into one workflow.
01 / Context
The starting point
Reporting depended on assembling records from separate sources. Different data shapes made comparison difficult and recurring document preparation added manual work.
02 / Ownership
What I owned
Lead developer and systems architect. Owned the React interface, Python/Django integration layer, REST pipelines, MySQL schemas, and PDF generation.
03 / Delivery
What came together
- 01
Integrated data from more than six external REST sources
- 02
Normalized records into a common MySQL reporting model
- 03
Built interactive React visualizations with custom filters and two years of history
- 04
Added consistent PDF generation from the reporting dataset
04 / Approach
The design decision
Keep integration and normalization concerns below the presentation layer so dashboards and documents share a dependable reporting model.
≈50%estimated reduction in reporting effort
The outcome
Approximately 50% less manual reporting effort, based on the operational estimate recorded in the résumé. The same data can be explored interactively and delivered as a document.
Source: September 2026 résumé; operational estimate, not an independent benchmark.Client feedback · proposed wording
“Having the dashboard and report in one workflow makes recurring reporting much easier to manage.”
Written from the supplied project scope and positive feedback reported by Seth. This is proposed wording, not a verbatim client quotation.
Client work / Marketing systemsS&M Quality Roofing↗
Client work / Marketing systems
S&M Quality Roofing
A local brand with a connected growth engine.
A website, search presence, social content, and paid advertising system built to help an El Paso roofing business become easier to find and contact.
01 / Context
The starting point
A local service business needs a consistent presence wherever customers discover it: search, social media, advertising, and the website. Those channels need to lead to a clear next step.
02 / Ownership
What I owned
Owned website delivery, brand management, social publishing, SEO and AEO, Facebook/Meta optimization, Google Ads, and the lead-generation experience.
03 / Delivery
What came together
- 01
Built a service-led website with clear estimate and contact paths
- 02
Aligned brand presentation and social-media publishing
- 03
Improved search and answer-oriented content for local discovery
- 04
Connected Facebook/Meta and Google Ads activity to the marketing presence
04 / Approach
The design decision
Make each channel reinforce the same service story and direct interested visitors toward an inquiry, with consistent messaging throughout.
Connectedbrand, discovery, and lead generation
The outcome
The completed marketing engine brought in leads and increased public visibility through coordinated social content, brand management, search optimization, and advertising.
Qualitative project outcome supplied by Seth Rodriguez. No numerical lead or revenue claim is made.Client feedback · proposed wording
“Our website, social presence, and advertising finally feel connected. The work gave our roofing business a clearer presence and helped bring in inquiries.”
Written from the supplied project scope and positive feedback reported by Seth. This is proposed wording, not a verbatim client quotation.
Client work / Commerce + operationsLesthetique Medspa↗
Client work / Commerce + operations
Lesthetique Medspa
A polished storefront. A connected operation.
A customer-facing web experience supported by commerce, accounts, data management, finance workflows, and a custom reporting system.
01 / Context
The starting point
The digital storefront needed to present a premium brand while supporting the practical steps behind shopping, customer accounts, and day-to-day operations.
02 / Ownership
What I owned
Delivered the storefront website, cart and checkout integration, login/account management, database management, finance-related workflows, and a custom reporting engine.
03 / Delivery
What came together
- 01
Created a coherent storefront and customer journey
- 02
Integrated cart, checkout, and account-management experiences
- 03
Connected data and finance-related operational workflows
- 04
Developed custom reporting within an NDA-protected scope
04 / Approach
The design decision
Connect the customer experience to the operational work behind it while maintaining a clear boundary around confidential reporting capabilities.
End to endcustomer experience through operations
The outcome
A complete storefront supported by connected account, data, and operational capabilities. Reporting details remain confidential under an NDA.
Scope supplied by Seth Rodriguez. Internal screens, customer data, financial details, and reporting logic are withheld.Client feedback · proposed wording
“The storefront feels cohesive and professional, and the connected account and operational workflows make the experience much more complete.”
Written from the supplied project scope and positive feedback reported by Seth. This is proposed wording, not a verbatim client quotation.
Client work / Aerial mediaSalais Auto Group↗
Client work / Aerial media
Salais Auto Group
A different perspective on local visibility.
FAA-licensed drone production and professional editing turned aerial footage into polished assets for local marketing and digital discovery.
01 / Context
The starting point
A dealership's physical presence is difficult to communicate through ordinary listings. Aerial media creates a broader view of the location and a stronger visual impression.
02 / Ownership
What I owned
Owned licensed aerial production, professional editing, and preparation of media for short-form content, local marketing, and Google Business Profile use.
03 / Delivery
What came together
- 01
Captured aerial footage through FAA-licensed drone operations
- 02
Professionally edited the footage into finished marketing media
- 03
Prepared formats for short-form and local marketing channels
- 04
Delivered location-focused visuals with a consistent presentation
04 / Approach
The design decision
Start with the real location and create finished assets suited to the channels where prospective customers encounter the business.
≈20%traffic increase reported by project owner
The outcome
The project owner reports an approximately 20% increase in traffic associated with the delivered work. The traffic channel and comparison period were not specified.
User-supplied result; channel, time period, and independent attribution are not available.Client feedback · proposed wording
“The aerial footage gave our location a strong new perspective. The finished edits looked professional and were ready to use across our marketing.”
Written from the supplied project scope and positive feedback reported by Seth. This is proposed wording, not a verbatim client quotation.
Experience / Systems + automationMountain Star Roofing Systems↗
Experience / Systems + automation
Mountain Star Roofing Systems
Less reporting overhead. More operational clarity.
Power BI, CRM data, automation, and production infrastructure brought reporting and recurring operational work into a more connected system.
01 / Context
The starting point
Executive reporting and recurring data work needed a dependable connection to operational CRM records and fewer manual handoffs.
02 / Ownership
What I owned
Systems Director, September 2025–June 2026. Owned Power BI/DAX dashboards, JobNimbus integration, Zapier and API automation, and web/communications infrastructure.
03 / Delivery
What came together
- 01
Built Power BI dashboards with advanced DAX and live JobNimbus CRM data
- 02
Automated recurring workflows with Zapier and custom API connectors
- 03
Administered SaaS platforms, reporting tools, and operational data flows
- 04
Maintained DNS, SSL/TLS, hosting, and secure email configuration
04 / Approach
The design decision
Connect reports to operational data and automate repeated handoffs, while keeping the underlying web and communication services dependable.
20+ hrsmanual work eliminated per week
The outcome
The résumé records a 50% reduction in executive reporting time, more than 20 manual hours eliminated each week, and 100% production infrastructure uptime during the stated role.
Source: September 2026 résumé. These are historical role outcomes, not future performance guarantees.Client feedback · proposed wording
“Connecting CRM data with reporting helped reduce repetitive work and made operational information easier to use.”
Written from the supplied project scope and positive feedback reported by Seth. This is proposed wording, not a verbatim client quotation.
Research / Computer visionAutonomous Systems Research↗
Research / Computer vision
Autonomous Systems Research
From visual perception to a vehicle that follows the lane.
An autonomous-systems research internship exploring lane-following behavior through computer vision, simulation, and vehicle testing.
01 / Context
The starting point
A Polaris GEM e2 needed a lane-following approach that could be developed in simulation and evaluated through on-road testing.
02 / Ownership
What I owned
Autonomous Systems & Data Research Intern at Lawrence Technological University, May–August 2022. Developed and tested lane-following algorithms and co-authored a research paper.
03 / Delivery
What came together
- 01
Developed lane-following algorithms in C++ and Python
- 02
Used OpenCV and ROS for perception and system integration
- 03
Evaluated behavior in simulation and on-road testing
- 04
Co-authored a peer-reviewed paper published in MDPI Vehicles
04 / Approach
The design decision
Use simulation and physical-route testing together to evaluate lane-following behavior and establish a benchmark for later research cohorts.
95%route accuracy recorded in the résumé
The outcome
The résumé records 95% route accuracy in simulation and on-road testing, successful completion of the autonomous course, and selection as one of eight students from more than 1,000 applicants.
Source: September 2026 résumé. The full evaluation protocol and paper citation are not included in the supplied material.Client feedback · proposed wording
“The lane-following implementation gave the research team a concrete system to evaluate in simulation and on the course.”
Written from the supplied project scope and positive feedback reported by Seth. This is proposed wording, not a verbatim client quotation.
More client work
- Avalos ConcreteSearch, growth strategy, and advertising support, focused on local discovery.
- Maya’s Beauty SalonWebsite and digital credibility work to support a coherent customer-facing presence.
04 / Experience
Technical progression, grounded in delivery.
January 2022 — Present
Lead Digital Systems Architect
Independent Consultant · El Paso, Texas
Delivered custom full-stack applications, data integrations, and automated digital systems for 20+ clients while owning requirements, implementation, deployment, hosting, DNS, analytics, and CRM integrations.
- Full-stack JavaScript, PHP & MySQL delivery
- Data integrations & automation
- Advanced UI/UX, accessibility & performance
September 2025 — June 2026
Systems Director
Mountain Star Roofing Systems · El Paso, Texas
Architected Power BI and DAX systems using live JobNimbus CRM data, automated reporting with custom API connectors, and administered the organization’s production web and communications infrastructure.
- 50% lower executive reporting latency
- 20+ manual hours eliminated weekly
- 100% production infrastructure uptime
May 2022 — August 2022
Autonomous Systems & Data Research Intern
Lawrence Technological University · Southfield, Michigan
Engineered and tested lane-following algorithms in C++ and Python with OpenCV and ROS for a Polaris GEM e2. The work achieved 95% route accuracy across simulation and real-road environments and contributed to a peer-reviewed MDPI Vehicles paper.
- 1 of 8 selected from 1,000+ applicants
- C++ · Python · OpenCV · ROS
- Autonomous course completion & benchmarks
Education
B.S. Computer Science
The University of Texas at El Paso · Minor in Mathematics
A computer science and mathematics foundation supporting work across algorithms, backend systems, data engineering, automation, and human-centered software interfaces.
05 / Engineering approach
From ambiguity to a system that holds up.
- 01
Understand
Find the real constraint behind the request.
- 02
Model
Make the system, tradeoffs, and interfaces explicit.
- 03
Build
Ship a simple, observable foundation first.
- 04
Measure
Test behavior, performance, and usefulness.
- 05
Refine
Remove friction and automate repetition.
- 06
Ship
Document the system and own the outcome.
How this portfolio is engineered+
Stable scene, adaptive atmosphere
The Japanese night artwork anchors a WebGL water surface, curved sakura geometry, and interactive systems. A responsive image preserves the composition before enhancement and in Static mode.
Progressive by design
Semantic HTML remains usable before enhancement. Motion, dialogs, scroll-linked indicators, and advanced CSS activate only when the browser and visitor preferences support them.
Control without compromise
Keyboard navigation, visible focus, live form status, and Full, Reduced, or Static effects modes keep the interface expressive without making animation a requirement.
Performance is part of the UI
The scene adapts its rendering resolution, shares repeated geometry, pauses when hidden, and provides a complete static fallback. Content and controls remain ordinary, accessible HTML.
06 / Contact
Have a difficult problem worth solving?
Tell me what you are building, where it is stuck, or what a better system needs to accomplish.
Open to software engineering opportunities and thoughtful collaborations.
Message received.
Thanks for reaching out. I’ll respond as soon as I can.